PARK YOUR EXCUSES ELSEWHERE! Not on spaces reserved for disabled people.
Unjustified parking in parking spaces reserved for the disabled people is a social phenomenon that touches on solidarity and social values. The Slovenian Traffic Safety Agency, the City of Ljubljana and the Faculty of Criminal Justice and Security, University of Maribor together with the PR agency Taktik developed a unique campaign based on worrying field research results showing a 63% rate of unjustifiable use of reserved parking spaces for disabled people. The campaign was run with the cooperation of support organizations and aimed to reduce the number of violations and frame the topic so that Slovenian drivers would recognize that such violations deprive disabled people of their right to mobility. The campaign was the first of its kind in Slovenia and provided important impetus for social solidarity and the promotion of positive values in traffic.
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